The Story of the Heiress Effect

Born out of the idea that marketing and branding share a familial relationship, The Heiress Effect is a playful take on this concept, uniting Éres's style and creativity with your organization's marketing goals.

Her past experiences as a marketer and brand strategist inform her passion for marketing. Éres's expansive work in marketing covers profitable campaigns in the financial services & non-profit sectors and also higher education where her adjunct professorship is helping train tomorrow's marketing leaders.
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Éres earned both her Bachelor of Science in Business Administration and a Master of Business Administration at Youngstown State University. She had an immersion in International Marketing and Business while studying at Imperial College in London, United Kingdom.  During this international business experience as a student, she worked with Hilton International on various marketing campaigns.